Shopify · Product design · Packaging · Logistics
Hakuna Shop
A Shopify commerce system extended into product design, packaging, collection storytelling, international fulfilment and warehouse planning.
Scope
From storefront to product ecosystem.
Hakuna Shop is the commercial layer of the Hakuna ecosystem. The work covers the public Shopify experience, product catalog, campaign launches, physical packaging, suppliers, fulfilment, stock decisions, payment flows, analytics and international sales.
The strongest part of the project is that design and operations are not separated. A collection banner, a devotional object, a shipping box and a Shopify template all need to speak the same language and survive real demand.
- Redesigned the Shopify storefront around cleaner collections, better navigation and stronger campaign entry points.
- Maintained custom Liquid templates, sections and snippets for product pages, collections and campaign surfaces.
- Designed physical product and packaging pieces: custodia box, Madre de Hakuna boxes, shipping envelopes and postal boxes.
- Connected the creative layer with operations: suppliers, stock, fulfilment, payments, reporting and international growth.
Impact
A shop that became a serious global channel.
Shopify and campaigns
Collections, product depth and international reach.
The Shopify work is based on a customized theme with bespoke Liquid templates for the home page, collections, gift guide, books, product cards, policy surfaces, promotional blocks and tracking.
Campaign photography, collection pages and product assets are designed to feel part of one system, not one-off launch graphics.
Custodia Sacrum
Designing the object and the way it is protected.
The custodia work goes beyond the piece itself. The project includes product definition, component photography, a protective box, foam layout and production-ready packaging drawings.
This matters because the unboxing has to do two jobs at once: protect a delicate object and present it with the same care as the product design.
Packaging system
The order continues the story.
Shipping material was treated as a brand surface. Boxes, envelopes and product packaging keep the Hakuna tone alive when the product reaches someone at home.
Que tengas un buen dia.
Warehouse and logistics
Designing the back room of the shop.
The shop also needed a physical operating system: storage zones, packing flows, accessible stock, preparation surfaces and room for growth. The warehouse proposal translated the daily fulfilment problem into 3D plans and layout decisions.
The same operating logic appears in stock planning, picking areas and fulfilment reporting: product design only works when the logistics can carry it.
Role
Digital, physical and operational design in one place.
My role has combined Shopify implementation, product and packaging design, supplier coordination, campaign execution, analytics, fulfilment thinking and day-to-day operational ownership.
Digital commerce
Storefront structure, theme customization, product pages, collections, tracking and conversion surfaces.
Product and packaging
Custodia box, Madre de Hakuna packaging, shipping boxes, envelopes, prototypes and production files.
Operations
Stock, suppliers, fulfilment, warehouse layout, payments, international shipping and reporting.