Music events · Concert landings · Ticket campaigns
Hakuna Music
A landing system for Hakuna Group Music: visual pages for concerts, ticket launches, city campaigns and pre-tour moments.
Concert campaigns
Fast pages for music launches.
hakuna.music works as the digital home for Hakuna Group Music campaigns: a place to announce concerts, explain the moment, push ticket sales and adapt quickly as each city or event changes.
The visual language is direct and energetic: strong artwork, bold titles, responsive layouts, social previews and clear calls to action for people arriving from Instagram, WhatsApp or ticket links.
- Designed and built the main landing for La Gira.
- Created city-specific pages for Barcelona, Valencia, CDMX and Sevilla.
- Built La Previa as a pre-tour campaign page with its own visual tone.
- Prepared the pages for social sharing, ticket moments, sold-out states and quick campaign updates.
Pre-tour landing
La Previa.
La Previa works as a warm-up page for the music project: a more intimate, paper-texture campaign around the event before the wider tour language of La Gira.
It keeps the same goal as the rest of the system: make the event feel alive, explain the moment quickly and move people clearly toward the next action.
Pages
One music project, several entry points.
Each route can speak to a different audience or city while keeping the same campaign energy. It is useful for ads, social stories, ticket launches and fast updates as the tour grows.
Mobile
Built for the way tickets move.
Most traffic for music campaigns comes from mobile: Instagram, WhatsApp, ticket links and last-minute sharing. The pages are designed so the main action appears immediately and the artwork still carries the identity.
What I designed and built
A small system with production discipline.
Visual landings
Responsive pages with strong art direction, clear hierarchy and immediate calls to action for concert campaigns.
Social sharing
Prepared images, descriptions, favicons and previews so the pages look good when shared through WhatsApp, Instagram or search.
City campaigns
A flexible structure for main tours, pre-gira moments and city-specific launches without slowing down the communication team.